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Joe Marroquin

Joe Marroquin

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Grab a cup of coffee and learn something new about Joe Marroquin

Current Role

CISO at Vestis

Chief Information Security Officer

Joe Marroquin is the Chief Information Security Officer for Vestis which recently was spun from Aramark as a stand alone uniform's company into its own NYSE traded corporation. Vestis is a multibillion dollar uniform services provider to clients in areas including education, healthcare, business, hospitality, and leisure. It operates in North America (United States and Canada) with manufacturing in Mexico and textiles sourcing from the Asia Pacific region.

I have been fortunate enough to write a few books. Here's a sample of my works and collaborations

Books Published

Executive Points of View

Executive Points of View

Coming in January 2025 to a bookstore near you

Executive Points of View is arriving this January, and it delivers exactly what its title promises: candid, hard-earned perspectives from two seasoned executives who have spent decades inside the pressure chambers of corporate leadership. This work was not born in a think tank or a classroom. It was born during the depths of COVID, when the world slowed down, evenings reopened, and long conversations became possible again. In 2020, with fewer distractions and more clarity, Grant and Joe began naming the patterns they had lived through repeatedly across careers spent in the C-suite, in high-stress, high-responsibility military roles, and in complex, multi-billion-dollar, multicultural environments with some of the world’s biggest companies.

What started as late-night conversations quickly became writing. By 2021, those ideas took shape as a blog and a series of videos, introducing a new way to talk about leadership, power, and organizational reality. The response was immediate because the ideas were familiar in experience, even if they had never been named cleanly. Over time, as the writing deepened and sharpened, Grant found himself in a position to finally take the work to market in its full form as a book. The result is a hard-hitting release that pulls no punches and makes no apologies.

This is not leadership content designed to comfort. Executive Points of View is honest, raw, and unvarnished. It directly challenges many of the sacred cows of modern business thinking, including “win-win” and the comforting claim that “there are no bad questions,” showing how these platitudes often obscure accountability and slow progress. It is deliberately controversial, deliberately direct, and deliberately challenging. This is not for those looking for reassurance; it is for leaders, managers, and professionals who are willing to question accepted wisdom, sit with discomfort, and sharpen how they think, speak, and decide.

Here are a few chapters that capture the tone and intent of the book:

  • Organizational Wake The unavoidable disruption and downstream consequences leaders create when they make decisions, change direction, or move fast without planning for who will be impacted.
  • Character vs Competence A clear diagnostic for failure that forces leaders to separate skill gaps from integrity gaps, and to apply the correct remedy instead of guessing.
  • Menu of Services A framework for exposing the hidden cost of support, interruptions, and “quick asks,” and for restoring clarity about what teams actually provide.
  • Buying in the C-Suite A candid look at how senior leaders evaluate ideas, vendors, and initiatives, and why logic alone rarely closes the deal without trust, timing, and positioning.
  • There Are Bad Questions A direct challenge to the comforting myth that every question is equally useful, and an argument for disciplined thinking over performative participation.
  • There Is No Win-Win A realism-based view of trade-offs, scarcity, and competition, and why mature leadership requires owning who wins, who loses, and what it costs.

At its core, this work introduces a new lexicon for business; a shared language for recurring situations that leaders experience but rarely articulate clearly. Concepts like wake, consumption, menu of services, the power of “no,” and too many people in the room are not theories. They are practical tools, forged in boardrooms, executive reviews, crisis calls, and moments where ambiguity carried a price.

By reframing how we talk about organizational life, Executive Points of View invites readers to abandon comfortable clichés and confront reality as it is, not as it is marketed. This work is hard-hitting by design. It does not aim to inspire through slogans or soften the truth for mass appeal; it aims to be useful. For those ready to engage with leadership as it actually exists, Executive Points of View offers a clear-eyed, unapologetic roadmap and a language that finally fits the world executives inhabit every day.

Pragmatic Cybersecurity

Pragmatic Cybersecurity

Coming in January 2025 to a bookstore near you

Just as Executive Points of View emerged from years of observation, reflection, and unfinished manuscripts, Pragmatic Cybersecurity is finally arriving in January. For those who know Joe well, this will not come as a surprise. He has been writing consistently since the early 2000s, producing essays, white papers, keynote drafts, and long form manuscripts at a pace that far exceeds the time available to formally publish them. There has never been a shortage of material, only a shortage of hours.

In fact, the idea for Pragmatic Cybersecurity predates Executive Points of View by many years. Long before cybersecurity became a board level concern or a regulated executive function, Joe was already using the phrase “pragmatic cybersecurity” to describe a style of leadership that valued proportion, judgment, and clarity over noise and posturing. Those who worked with him decades ago will recognize the term immediately. It has been part of his vocabulary, and his philosophy, for a very long time.

Ironically, it was the success of Executive Points of View that kept Pragmatic Cybersecurity in manuscript form longer than intended. While the genesis of the cybersecurity book came first, the momentum created by the blog, the energy of the COVID period, and the eventual publication of the Executive Points of View book pulled focus and time in a different direction. Both works, however, sat largely complete for years, evolving quietly as real world experience continued to shape them.

Once Executive Points of View reached completion, it became clear that the timing was right to bring both projects forward together. They are distinct works, but they share the same DNA. Both are written for leaders who have moved past theory and buzzwords and who now live in the space where accountability, judgment, and consequence intersect. Launching them in close proximity reflects how they were always meant to exist, as companion perspectives on leadership, governance, and responsibility.

Pragmatic Cybersecurity is a book for leaders who have outgrown acronyms for their own sake. It speaks plainly about maintaining compliance with SOX, GDPR, HIPAA, PCI, and SEC disclosure requirements while defending complex organizations against evolving threats and unrealistic expectations. It is not a book about tools. It is a book about people, decisions, and the discipline required to lead when time is short and the alarms never stop blinking.

The structure of the book reflects that intent. Early chapters ground the reader in the language and origins of the field, then move deliberately into the realities of leadership and governance. Part I includes chapters such as Cybersecurity, the Word, The Real Origins of Cybersecurity, Surviving in a Sea of Chiefs, What Kind of CISO Are You?, Finance for CISOs, The Vendor Ecosystem, Building Culture, Don’t Let the Staff Go Batman, and Governance and Control.

Part II reinforces the idea that cybersecurity is contextual, not universal. Chapters like One Size Does Not Fit All and Outsourcing explore how organizational scale, geography, and business models fundamentally change what effective security looks like in practice.

Part III looks forward without drifting into speculation. Chapters on Robotics and Automation, Artificial Intelligence, Keep the Lights Blinking, and The Road Ahead examine where technology is heading while keeping the focus firmly on leadership, accountability, and restraint.

At its core, Pragmatic Cybersecurity insists on integrity over perfection. It challenges leaders to build programs that are compliant by design, resilient by culture, and defensible both in an audit and during an incident response call at three in the morning. Written with dry humor and deliberate realism, it brings readers into the real boardroom, where budgets are finite, regulators are listening, and credibility matters more than maturity models.

Like Executive Points of View, this book is the result of years of lived experience rather than a reaction to current trends. It has waited its turn. January marks the moment it finally steps out of manuscript form and into the hands of leaders who understand that cybersecurity, at its highest level, is not a technical function but a matter of judgment, proportion, and conscience.

A summary of Joe Marroquin's career, associations, and community work

Meet Joe Marroquin

Joe Marroquin’s Career

Joe Marroquin’s Career

Associations

Associations

Community Service

Community Service

If you know me or want to know me, please feel free to contact me

Contact Joe Marroquin

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Latest Activity

Joe Marroquin's Latest Activity

Apex Assembly Panel Discussion: The Role you play in Diversity, Inclusion, and Leadership

Apex Assembly Panel Discussion: The Role you play in Diversity, Inclusion, and Leadership

April 29, 2025April 29, 2025  Uncategorized
Join us for an engaging panel discussion that explores the intersection of diversity, equity, inclusion, and leadership in today’s evolving

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Keynote: Southeast IT & Security Leader’s Forum 2024

Keynote: Southeast IT & Security Leader’s Forum 2024

December 6, 2023March 6, 2024  Speaking and Publishing
March 10-12, 2024. Create Lions, Not Gazelles: Expecting more from your Teams We will discuss the most pressing Technology and

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CISO Panel at the Omstead 2023

CISO Panel at the Omstead 2023

November 20, 2023December 7, 2023  Speaking and Publishing
December 4, 2023. Speakers: Session moderator: Mike Mason Joe Marroquin- CISO – Vestis Nelly Nauman, CISO - Parexel Rob Martin

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Visit Executive Points of View

Executive Points of View is a Leadership Video Series Co-created by Joe Marroquin and Grant Shih. The series features short 5-10 minute hard hitting episodes on relevant topics that impact the C-Suite and Corporate Boards.

Joe Marroquin is the Co-creator of the video series Executive Points of View

Executive Points of View

Executive Points of View features hard hitting commentary relevant to C-Suite & Board Executives

Buying in the C-Suite

Buying in the C-Suite

December 22, 2021December 22, 2021
AI, Deep Learning, and Cybersecurity

AI, Deep Learning, and Cybersecurity

November 7, 2021November 13, 2021
Enterprise Blockchain

Enterprise Blockchain

October 25, 2021October 25, 2021
Executive Points of View, an Introduction

Executive Points of View, an Introduction

September 9, 2021September 9, 2021

Spotlight

Civil Air Patrol

Service Before Self

My daughter first joined the Civil Air Patrol because she found it intriguing, and she wanted to experience it on her own terms. I respected that, so I kept my distance at first. But as time went on, I found myself spending more time with the cadets and senior members, and I began to see what an extraordinary organization it truly is. Civil Air Patrol develops future leaders with real rigor, teaches STEM and aerospace in ways that ignite curiosity, and performs vital missions such as search and rescue, disaster relief, and homeland security support. It does all of this with discipline, humility, and a sense of service that is rare today. Eventually, it felt natural to join myself. What started as my daughter’s interest became a shared commitment to an organization that strengthens communities, shapes young leaders, and serves the nation when it matters most.

Select Joe Marroquin Speeches and Published Works

Speaking and Publishing

Over the years, I've had the honor to speak before distinct audiences and the pleasure to write a few pieces.

Keynote: Southeast IT & Security Leader’s Forum 2024

Keynote: Southeast IT & Security Leader’s Forum 2024

CISO Panel at the Omstead 2023

CISO Panel at the Omstead 2023

From Battlefield to Business: Harnessing military digital transformation expertise in a rapid evolving technology world

From Battlefield to Business: Harnessing military digital transformation expertise in a rapid evolving technology world

Keynote: Southeast IT & Security Leader’s Forum 2023

Keynote: Southeast IT & Security Leader’s Forum 2023

Keynote: How to Manage Security Around Your Critical Data

Keynote: How to Manage Security Around Your Critical Data

Keynote Speaker: Future Workforces

Keynote Speaker: Future Workforces

Cybersecurity: A Perspective for 2022 and Beyond

Cybersecurity: A Perspective for 2022 and Beyond

Gartner Evanta, Atlanta CIO Summit: The CIO Imperative to Drive a Diverse, Inclusive Organization

Gartner Evanta, Atlanta CIO Summit: The CIO Imperative to Drive a Diverse, Inclusive Organization

Carefully choose who you allow to help define "fun"

"My Fun"

Travel, Diving, Running, Mountainbiking, Golf, and Video Photography

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