Everywhere we turn, we find people who are trying to sell to the C-Suite. In this final episode for 2021, Grant Shih and Joe Marroquin discuss the concept of Buying in the C-Suite:

• Requirements vs Features
• Taking control of the buying schedule
• Followthrough and Execution

If you or your organization is having challenges selling into the C-Suite, reach out to Grant Shih, and Joe Marroquin, maybe we can help your team understand what it takes to break into the C-Suite.